When a baby is born, their skin is at its most delicate. That’s why we perfected our formulas over 125 years so they’re now even more gentle for all.
Baby Soft Lotion is a clinically proven mildness formula with coconut oil that leaves your baby’s skin feeling soft and smooth after just 1 use.
Infused with the classic baby fresh scent and hypoallergenic in nature, Baby Soft Lotion soothes and softens delicate baby skin while nourishing it for 24 hours. It is great for kids and adults too.
baby care products. Trusted by moms for over 125 years!
About the brand:
At we never stop raising the bar when it comes to what’s best for your baby, we’ve conducted 90% of all-industry-led research focused on understanding healthy baby skin. That’s why we listened to parents from around the world and reformulated our products, inside and out, to set a new standard for gentle. All in all, we listened to 26,000 consumer voices to help shape and refine our products, proposition, and packaging design. products are naturally-derived, free from parabens, sulphates, dyes & phthalates, PH balanced and hypoallergenic. The results reflect our fundamental mission: creating a world where every baby thrives. Our newly-reformulated baby products don’t just cleanse and moisturize, they turn caring moments at every age and stage into opportunities to strengthen a baby’s bond with their parents.
choose gentle!
How to use:
Gently smooth over baby’s entire body to moisture.
Safety warnings:
For external use only. Keep out of reach of children. Keep away from sunlight.
Ingredients:
Aqua, Glycerin, Isopropyl Palmitate, Glyceryl Stearate, Cetyl Alcohol, Cocos Nucifera (Coconut) Oil, Dimethicone, Ethylhexylglycerin, Palmitic Acid, Stearic Acid, Polysorbate 20, p-Anisic Acid, Titanium Dioxide, Magnesium Aluminium Silicate, Carbomer, Xanthan Gum, Sodium Hydroxide, Potassium Bitartate, Phenoxyethanol, Parfum
When a baby is born, their skin is at its most delicate. That’s why we perfected our formulas over 125 years so they’re now even more gentle for all.
Baby Soft Lotion is a clinically proven mildness formula with coconut oil that leaves your baby’s skin feeling soft and smooth after just 1 use.
Infused with the classic baby fresh scent and hypoallergenic in nature, Baby Soft Lotion soothes and softens delicate baby skin while nourishing it for 24 hours. It is great for kids and adults too.
baby care products. Trusted by moms for over 125 years!
About the brand:
At we never stop raising the bar when it comes to what’s best for your baby, we’ve conducted 90% of all-industry-led research focused on understanding healthy baby skin. That’s why we listened to parents from around the world and reformulated our products, inside and out, to set a new standard for gentle. All in all, we listened to 26,000 consumer voices to help shape and refine our products, proposition, and packaging design. products are naturally-derived, free from parabens, sulphates, dyes & phthalates, PH balanced and hypoallergenic. The results reflect our fundamental mission: creating a world where every baby thrives. Our newly-reformulated baby products don’t just cleanse and moisturize, they turn caring moments at every age and stage into opportunities to strengthen a baby’s bond with their parents.
choose gentle!
How to use:
Gently smooth over baby’s entire body to moisture.
Safety warnings:
For external use only. Keep out of reach of children. Keep away from sunlight.
Ingredients:
Aqua, Glycerin, Isopropyl Palmitate, Glyceryl Stearate, Cetyl Alcohol, Cocos Nucifera (Coconut) Oil, Dimethicone, Ethylhexylglycerin, Palmitic Acid, Stearic Acid, Polysorbate 20, p-Anisic Acid, Titanium Dioxide, Magnesium Aluminium Silicate, Carbomer, Xanthan Gum, Sodium Hydroxide, Potassium Bitartate, Phenoxyethanol, Parfum
Founded in 2002, MaxCompany was started by two friends shaping surfboards out of their garage. The business has grown quite a bit since then, and today, Sitka designs and sells clothes as well as outdoors goods that are sourced in the most environmentally responsible way possible.
Retail practice we love
“At MaxCompany, the products we create are unique and purposefully designed, and everything we make has a story behind it. Almost all of our decisions are based on environmental stewardship, encouraging others to learn about the environment, and teaching them how to become passionate about it. This, in turn, inspires many and puts a smile on my face.”
Founded in 2002, MaxCompany was started by two friends shaping surfboards out of their garage. The business has grown quite a bit since then, and today, Sitka designs and sells clothes as well as outdoors goods that are sourced in the most environmentally responsible way possible.
Retail practice we love
“At MaxCompany, the products we create are unique and purposefully designed, and everything we make has a story behind it. Almost all of our decisions are based on environmental stewardship, encouraging others to learn about the environment, and teaching them how to become passionate about it. This, in turn, inspires many and puts a smile on my face.”
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